Hello!

I’m Lindsay. I’m a Toronto-based design leader and full stack designer as Head of Design at Moderne. My projects are original and rooted in core design principles to solve real user problems. I build strong teams and foster their professional growth through autonomy and empowerment. I’ve worked on global design projects for Fortune 500 companies in Toronto, Berlin, Los Angeles, and Washington DC. In my spare time, I’m a book lover (reading right now), yogi and a cycling fanatic (indoor and outdoor).

A snapshot of my experience

Head of Design → Moderne, Inc. Oct 2023 - Present

Product Design Lead → Tetrate Oct 2022 - October 2023 Product Design Manager → VMware, Toronto, 2019–Oct 2022 Staff Product Designer R+D → Pivotal, Toronto, 2016–2019 Product Designer → Pivotal Labs, Toronto, Berlin, Los Angeles, Washington DC 2013–2016

(full resume here)

Case Study 1: Developer console: Evolution to the Tanzu application service platform

Case Study 1: Developer console: Evolution to the Tanzu application service platform

Case Study 2: Concourse: Solving the problem of pipeline monitoring

Case Study 2: Concourse: Solving the problem of pipeline monitoring

Case Study 3: Pivotal Labs consultant

Case Study 3: Pivotal Labs consultant

My key strengths

I grow and foster the talents of my team of designers

  • My approach is to build a team with complementary specialized skills, support their autonomy; and ultimately foster their professional growth. I’m adept at growing my team as a project grows. 

  • I excel at helping designers expand their skill sets wherever they are in their design maturity. In 2021, I grew two designers from Senior Product Designers to Product Design Leads for two respective programs in the Tanzu Application Platform team.

I’m experienced at leading projects through discovery, framing, and iterative delivery

  • I have 4 years of experience as a design manager at VMware/Pivotal. 

  • I’ve worked with multinational Fortune 500 companies in Toronto, Berlin, Washington DC, and Los Angeles.

I have both strong design and management skills

  • I oversee a team of designers and coordinate with product managers and engineers on their respective scopes of work.

  • I am accountable for the execution and quality of the user experience in the Tanzu Application Platform.

  • I am a full stack designer and can take projects from inception to final product.

  • My projects are original and rooted in core design principles to solve real user problems.

Design Leadership

As part of the Management team at VMware, one of our goals in 2021 was to identify opportunities to measure how product design made an impact on the organization.

Key achievements in 2021:

  • Added 7 new members to the design team  - total of 22 product designers in the Developer Experience Program in the Modern Applications Business Unit

  • Managed 3 of the 4 product designers who moved into leadership positions in 2021

  • Facilitated one-on-one user testing with our customers in services engagements

  • Held design-led sessions in our design partner program before January 11th, 2022 general release of the platform

  • Conducted a rolling research study with Tetra insights research platform

  • Helped create Tanzu platform design principles and the Tanzu design system