Engagements in Pivotal Labs

During my consulting experience I worked collaboratively with clients, developers, and designers on engagements. We worked together in an Agile development-focused workflow with an emphasis on user research and rapidly iterative user-centred-design (UCD) and development. UCD is a product design philosophy that emphasizes designing the product around how the user can, wants or needs to use it, rather than seeking to change user's behaviours. Pivotal Labs aimed to design solutions that solve user and business problems. This included prioritizing contact with end users, and not proxies, in order to determine value and take an evidence-based approach to the product design.

Clients

Volkswagen - Digital Lab Berlin

Loblaw PC Plus - Mobile Coupon App iOS + Android

Ecobee - Rebate portal

CIBC - Business Banking Desktop

Tyco - Science Model prototype

MCX - Mobile Coupon App iOS + Android

Ford - Pass iOS + Android

photo credit - Peter Osmenda

Volkswagen Digital Lab Berlin

In 2015, the Volkswagen Digital: Lab Berlin was incepted. I was part of the original team from Pivotal Labs that opened the doors and was a part of hiring the team in partnership with Volkswagen as a Product Design consultant.

The goal of the Lab was to create an environment with balanced teams, product, design and engineering. This way of working enables teams to work with a shared understanding on the team that helps them balance technical, business, and user needs.

Centred in Design thinking and MVP (Minimal Viable Product) approach to shape and validate the products developed in the Lab. The team delivered amazing experiences to Volkswagen customers and users.

 

Video promoting the Volkswagen Digital Lab. (English @3:30 min) - New Link

PC Plus Mobile Coupon App

Client: Loblaws

Role: Lead Designer for both iOS + Android platforms

Team: Product Designer, Product Manager,

Two Anchor Engineers (iOS + Android) - Four Engineers

Use Case: Smartphone application that allows customers to load offers, check their points balance and redeem those points in store

Features from concept to implementation:

  • Onboarding

  • Program education

  • Help and member services

  • Analytics

How we worked: Loblaw’s embarked on an agile approach to develop the best user experience for their PC Plus members. The PC Plus application design was the first truly agile implementation for Loblaw’s, during which Pivotal Labs consulted with their team on extreme programming, user-centred-design, lean agile methods and experiments.

 

Extreme programming

Building working software at a consistent speed and quality in the face of changing requirements.

  • Paired programming

  • Test-driven development

  • Short iterations

  • Continuous integration / Continuous deployment

User-centred-design

Ensuring the software solves a real problem for real users in a desirable and usable product.

  • User interviews

  • Ethnographic studies

  • Persona definition

  • Prototype creation

  • Hypothesis-driven prototypes

Lean agile

Reducing the risk of building the wrong thing while comfortably

  • Changing direction based on learning

  • Minimum viable product (MVP)

  • Lean experiments

  • Identify & test assumptions

  • Data driven decisions

App Navigation System.png
Registration - On Boarding.png
User Journey - Events and Prompts.png
User Journey - Help, Learn Member Services.png
User Milestones.png

Projects

  • CIBC Business Banking Desktop

  • Tyco Data Science Model prototype

  • MCX Mobile Coupon App

  • Ford Pass

  • PC Plus Mobile Coupon App iOS + Android

  • Ecobee Rebate portal

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